It started on an ordinary hike, with a question that felt too big for a 3-year-old. My son, Leo, was tugging at my hand, his curiosity outpacing his legs. "Daddy, what's that?" he asked, pointing at the world above him. For a toddler, the world is a forest of giants. He wanted to see, to understand, to participate. But he was stuck on the ground. I found myself lifting him up, again and again, just to give him a fleeting glimpse of the world above his eye level. We both knew: he wanted to stand there on his own. Then, the forest grew quiet, and magic happened. Leo froze, gripping my hand. Just ahead, a wild rabbit was eyeing an ancient, moss-covered tree stump. It was a small creature in a big world. But then, we saw it—a moment of pure instinct and bravery. The rabbit gathered its strength, coiled its hind legs, and launched itself upward. It wasn't just a jump; it was a leap of courage. With one decisive motion, the rabbit claimed the top of that stump. It stood there, chest out, ears perked, bathed in a shaft of sunlight filtering through the leaves. It was no longer looking up; it was looking out. It surveyed its world with a calmness and height it didn't have a moment before. In that moment, Leo didn't just see a rabbit. He saw possibility. He saw a tiny creature that found a way to be big. The rabbit had found its footing—a solid, unshakeable base that allowed it to rise above the ferns and face the world with confidence. Leo stared up, his eyes wide not just with wonder, but with a fierce realization: I can do that too. I can be that brave. I can grow up. "It's High... and it's COOL!" On the way home, Leo tried to mimic that brave leap. He looked at me, his toddler voice trembling with excitement, and said the words that would change everything: "It's high... and it's COOL!" That simple phrase—Hicooo—became our name. It captures the pure joy of reaching new heights. But the soul of our brand lies in what made that moment possible: The Stump. Without that solid, mossy base, there would be no leap. Without stability, there is no bravery. Where Every Story Finds Its Footing Growing up takes courage. It takes courage to wash that first apple, to mix that first bowl of batter, to climb up and say, "I'm here." We realized that every child has that "inner rabbit"—agile, curious, and eager to grow. What they need is their stump. That is why we build the Hicooo Learning Tower. It is more than just a piece of furniture. Crafted from solid, heavy-duty Birch Plywood, it is the rock-solid footing your child needs to take their own leap of faith. It is the safe harbor where they can stand tall, look the world in the eye, and start their own story. This is our gift to all children, and to the Leo of that afternoon. Welcome to Hicooo. Where every story finds its footing.