About us

To See the World Through Their Eyes.

The most powerful thing a parent can do is simply
provide the footing, and then... let go.

Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail

It Started with a Whisper.

Years ago, on a quiet hike, my son Leo and I met a tiny wild rabbit.
It didn't ask to be picked up. It simply found an ancient, moss-covered tree stump, hopped onto it, and suddenly—it was tall. It was steady. It looked out at the vast forest, not with fear, but with ownership.
Leo whispered, "It's high... and it's COOL!"
In that moment, the forest taught me a profound lesson about parenting.
That stump didn't push the rabbit. It didn't hold the rabbit. It just stood there—silent, strong, and ready. It waited for the rabbit to find it.
I realized that my love for Leo had been about "lifting him up." But what he truly craved was the dignity of climbing up himself.
Hicooo was born from that stump.

The Art of Standing Still.

In a world that tells parents to do more, fix more, and hover closer, we choose a different path. We choose the quiet strength of the forest.

We believe that true support isn't about pulling them up to our level. It is about rooting ourselves firmly in theirs.

It is the discipline of "The Pause."

The breath you take when you see them struggle. The moment you clasp your hands behind your back instead of reaching out. The trust that says, “I am here. I am watching. And I know you can do this.”

We are not the architects of their future. We are simply the soil beneath their feet.

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Close-up of a toddler's small hand tracing the smooth, layered edge of a Hicooo birch plywood learning tower, highlighting the importance of sensory play and natural textures in child development. Birch Plywood

THE INVISIBLE PRESENCE

We are often told to be the architects of our children's future. But nature teaches us a different lesson: be...

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The toddler, who had just learned to walk, finally dared to walk alone for the first time. The father deliberately kept a distance, watching him walk on his own. On the tree-lined path in the setting sun, the little figure showed signs of growing up. Birch Plywood

THE ART OF WATCHING THEM GO

Parenting is a long series of letting go. It starts with a refused spoon and grows into a solo climb...

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In the setting sun, a child's small hand, facing the wind, scattered a cluster of dandelions. Child Development

THE WISDOM OF FINGERTIPS

Why does your child stop to touch every leaf and stone? In a world that rushes, these moments of stillness...

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Our QUALITY

Translating Wisdom into an Ecosystem of Growth

Designing the "Prepared Environment" for the modern home

Love is not just about holding on; it is about setting the stage.

At hicooo, we translate the profound wisdom of Montessori into a tangible ecosystem of independence. We believe a home should be a "Yes" space—a place where obstacles are removed, and the world is scaled to fit the child.

Every piece we design is a quiet invitation: to explore, to connect, and to master the self.

We prepare the environment. They build the future.

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Respecting the Life Within
rom sustainable forests to zero-waste design, and the breath of natural beeswax. We don't just make furniture; we extend the life of the tree into your home.
Explore Our Eco-Journey

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Get all the details about our efforts to clean up the industry—from our partners to our processes.

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