About us

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Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail
Minimalist lines
Where Every Story Finds Its Footing
Where Every Story Finds Its Footing
Attention to detail

HiCOOO Corporation is an American furniture design company headquartered in Plano, Texas. Founded in 2024 by Eric He and his Asian wife. The brand was inspired by a camping trip with their three-year-old son, shouting 'Hi! Cool!' while chasing a rabbit. Witnessing his intense desire to grow and stand tall, they hoped he could be like a rabbit—jumping further and seeing higher. This led them to embrace Montessori education and fueled their desire to create better children's furniture, ultimately leading to the founding of HiCOOO.

The diverse and passionate Hicooo team smiling together while holding a wooden architectural toy, showcasing our shared commitment to creative child development.

The HiCOOO Design Studio consists of a diverse, international team, all of whom possess practical Montessori parenting experience. This shared expertise allows them to design products that best support child development.

To guarantee product quality, HiCOOO established its own factory, ensuring that every item meets high standards. Also, the company is committed to environmental sustainability, using raw materials from FSC-certified sustainable forests and implementing a zero-emission production process that eliminates material waste.

Furthermore, HiCOOO has a strong sense of social responsibility; 1% of the revenue from every product sold is donated to UNICEF for supporting children in impoverished areas.

We have a rich content system.

In this age of information overload, we understand that as parents, you don't need more fragmented advice, but rather a truly scientific and trustworthy set of parenting principles.

This is precisely why we were founded. We are firmly committed to the promotion and practice of the Montessori educational philosophy, with our core mission being to build a content system that is both comprehensive and highly professional.

Here, we refuse to settle for superficial approaches. We have assembled senior Montessori education experts, certified teachers, and experienced practitioners, dedicated to transforming profound Montessori theories into a systematic knowledge structure. From interpreting the core sensitive periods of child development to the meticulous arrangement of the home environment, and to specific guidance on using educational materials for different age groups, we provide you with a clear and progressive learning path.

We believe that only with guidance based on a professional system can Montessori education truly be implemented in the home, allowing every parent to become their child's best observer and guide. Join us and embark on a rational and insightful parenting journey.

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